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When I first started my coaching business, I knew I wanted to help people. I mean, I basically coached people all the time for free. I love it. It’s who I am, and my best friend Ryan always told me I needed to start a coaching business and actually get paid for the advice I was giving out. So, while the seed was planted, I had no clue where to start. 

So, what did I do? I consumed EVERYTHING I could get my hands on about how to build a coaching business, how to build an online presence, how to build a brand on Instagram, and how to grow an email list. Now, all of this was incredible, but I got information overload and I didn’t know what to do first or where to spend my time to move my business forward. 

Do I need a logo? Do I need a website? How do I create one? So, I Googled and bought a URL. Then I bought a Template. Oh, AND I remembered I’m supposed to be posting on Instagram and creating content pillars and learning how to use Canva to create the posts. I even ran a Facebook group and signed up for Flodesk and created a freebie to put out there. 

I literally did it all, but you want to know the truth? I didn’t make a dime from any of it. Not a single freaking penny. And I share this because I want you to know it’s normal, but I knew there had to be a better way. 

Create an Offer 

The very first thing I would do is create an offer. This could be one-on-one coaching, a 90-minute intensive, whatever it is, I would pick something I’m really good at, my experience with it, what my own transformation has been, and create a bomb-ass offer that people will actually want to buy that is valuable. 

And how do you make it valuable? You center it around a skill set or transformation. 

Get Crystal Clear on Who Your Offer is For and How It Will Help Them 

Now, this is something that takes practice. For a lot of us, we’re so close to our offer that we struggle to talk about the transformation, which is the thing people care about most. So, on day 1, I’m creating my offer, and on day 2, I’m getting crystal clear on how to talk about it and focusing all of my content creation on that messaging. 

The other thing that makes a huge impact is sharing your personal story and transformation online so people can relate to you. You want to share the before and after because you’re sharing your own journey and showing you’re an authority. You’re showing them that you have done this and now you want to teach other people how to do it too. 

Focus on Doing Free Events 

Free content events are something I would try to do at least monthly or quarterly. What do I mean by content events? 

• Free workshops 
• Free challenges 
• Free trainings 
• Free masterclasses 

All of these being on topics related to that one bomb-ass offer. 

For example, let’s look at my Lit Life Course. I would do a 3-day challenge on how to end self-sabotage or a free masterclass on why the law of attraction alone isn’t enough and what else you need in order to master manifestation. Giving those little nuggets that would get someone interested in my program. And anytime I would do these, I would promote them like crazy. 

Because here’s the thing: when you’re trying to build a coaching business, you want people to understand and feel what it’s like to be in your energy and learn from you, and there’s no better way to do that than inviting them into things that you are doing where they will get that experience. 

Guest Coach in Other Programs, Groups, or Masterminds 

Now, when you’re choosing to guest coach, you want to be sure that you are choosing programs that are full of your dream clients that you want to get in front of. This way they get to know you, can follow you, and hopefully will want to work with you eventually in some capacity. This is great for two reasons: 

1. It gives you practice on coaching people. 
2. It’s a good way to start making money since a lot of support coaching opportunities are paid. 

Get Really Freaking Good at Coaching 

Yes, promoting yourself is awesome, but there’s no substitute for being a really good coach and someone having an incredible experience with you from the moment you start. When you get good at coaching, that is when word of mouth happens and people start to share you all over social media and ask you to guest coach. 

Please, always continue to attract new clients, but spend time delivering really good coaching because when you deliver a great experience, that sells itself. 

When I started focusing on these things rather than having a cute logo or spending hours on Instagram, that’s when this went from a hobby to a legit coaching business. That’s when I signed my first client. That’s when I made my first $14,000 month. That’s when I was able to quit my 9-5. 

The Paid Coach Life 

Now, if you resonate with this and you’re not sure how to get paying clients, then I’ve got you with my new program The Paid Coach Life. 

This is a 3-month group program where I give you all the things you need to get your coaching business off the ground and get paid clients so you can do what you love, actually make money, and not waste time on all the shit that doesn’t matter. 

There are 3 phases to this program: 

• Create your brand offer – we work on pricing strategy and the messaging 
• Launch it – You’ve grown an audience of the right people. Now create a flow of leads, and start doing the activities that actually help you be seen and help people understand what you’re all about 
• Deliver – You learn how to deliver really good coaching, how to set boundaries so you don’t burn out, how to legally protect yourself, as well as get email templates, social media content, captions, and a 6-figure coaching business blueprint. 

I’ll walk you through every step of the process, and because this program is live, we will have 2 group coaching calls so you have direct access to me. 

I’m so excited to open this up again because the first round was freaking AMAZING! If you have any questions, send me a DM on Instagram @dustinmushinski and we can talk and make sure it’s a good fit for you.

Get ready to hear:

• What I thought I needed to focus on when I first started my coaching business and why it didn’t work
• The exact things I would focus on and what I would do if today was Day 1 in my coaching business

Resources Covered in This Episode

• And, if you’re ready to learn how to build your own kick-ass coaching business and get paid really freaking well to do what you love, the doors are officially open for the next round of my group coaching program, The Paid Coach Life!
• Is your head spinning with allllll the things you feel like you’re “supposed to be doing” to grow your business? Mine was too. Get my FREE checklist of the 5 tasks I do every single day to run a 6-figure business working ~ 25 hours a week. 5 Daily Tasks
• Connect with me over on Instagram @dustinmushinski or on my website at www.dustinmcoaching.com

More About The And Life Podcast

How can I make a sh*t ton of money without working like a crazy person or sacrificing time with my family? How do I create a business that gives me the freedom and flexibility I want? How do I create the life of my dreams? How do I get out of my own way and stop playing small? How can I have it all – the money, love, family, freedom, fulfillment and joy?

Introducing The And Life Podcast where we cover all of these things and so much more with our fun, conversational podcast episodes and relatable stories that will have you laughing out loud, literally.

Each week your Host, Success Coach Dustin M., brings you the next-level strategy and mindset coaching you need to create your own version of massive success. Each episode is full of all the no BS insights, tips, strategies, hacks and inspiration to empower you to totally crush your biggest dreams in both life and business.

She is OBSESSED with helping women get rich in every single area of their life. Because yes, you really can have it all (without losing your sh*t) and she can’t wait to show you how!